Blog: email

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Missed Opportunity for Customer Engagement

Nov 9 2009

 

Like most people, I have signed up to receive newsletters from organizations that I think can provide me with information of interest.  Many of these organizations will also send me email with an invitation to attend an event, download whitepapers.   I must admit that many of these invitations are so irrelevant to me that I immediately delete them.  In today’s world, which is quickly becoming more and more about engaging your customers and prospects, it’s hard to understand why organizations who are clearly not getting the attention of customers like myself, don’t take the time to find out why.  Instead, I continue to get similar invitations and content that I don’t care about until I either immediately delete the email or unsubscribe completely.

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