Blog: display advertising

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Dynamic Sports Advertising

Sep 17 2009

Last month, the National Hockey League announced that four teams will be participating in an "overlay" advertising experiment during the 2009-2010 regular season. The expansion to four teams comes after a trial run last year by the MSG network on a series of New York Rangers games. The trial conducted by MSG Network was deemed successful in terms of generating additional advertising revenue both for the network as well as the team. Given the economic challenges facing the NHL (and other sports leagues in general) it is not surprising to see the experiment expanded to four teams this season.

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Display Advertising Effectiveness - Three Essential Links

Jul 6 2009

  1. The Silent Click: Building Brands Online (Online Publishers Association) -- A new study commissioned by the OPA and comScore suggests that online display advertising is more effective at creating incremental lift than previously thought. According to the press release announcing the study, "For consumers exposed to brand display ad campaigns, the research found that:
    • One in five conduct related searches and one in three visit the brands’ sites
    • Users spent over 50% more time than the average visitor to these sites and consumed more pages
    • Users spent about 10% more money online overall, and significantly more on product categories related to the advertised brands
    • Higher income audiences visited the advertisers sites"

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