Blog: direct mail
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Meaningful Personalization Gone Wrong
6/17/09Continue ReadingThose of us involved in the business of direct marketing understand the importance of meaningful personalization and targeted messaging. Unfortunately, that personalization and targeting can have negative consequences due to poor data hygiene, bad list choices and errors in programming. Some of these consequences include poor ROI, damage to customer relationships and a tremendous waste of marketing dollars.
Here are some examples of what I am talking about.
