Blog: decision making
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Big Data Needs Big Judgment
9/20/11Continue ReadingRecently, there has been a flurry of articles in serious forums about the promise of BIG DATA. The Aspen Institute authored a report on the Promise and Perils of Big Data and McKinsey Quarterly ran an article on the Challenge and Opportunity of Big Data. There is even a conference for data scientists, a newly found species. The most recent issue of Fortune calls data science the "hottest new gig in tech".
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Three links about the future of decision making
3/19/09Continue Reading- What People Want (and How to Predict It) (MIT Sloan Management Review) – Companies now have unprecedented access to data and technology for informed decision making. Can they beat Will Smith’s track record at choosing films that deliver $120 million or more?
- Behavioral Economics and Marketing (Dan Ariely) - Behavioral economics, which attempts to explain consumer behavior not covered by standard economic theory, may have profound implications for marketing decision makers.
- In Hard Times, Fear Can Impair Decision-Making (Gregory Berns) – Understanding how people make decisions in an atmosphere of fear may be crucial to figuring out how to market in a tough economic environment.
