Blog: database management
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Data, Data, Everywhere Nor Any Drop of Insight
4/23/10Continue ReadingOK, so it’s not quite as catchy as the line from Coleridge’s Rime of the Ancient Mariner but it describes a problem many of us marketers are facing these days. With the proliferation of interactive technology and a significant decrease in the costs of storage, many marketers have become customer data hoarders. As such, many of us are having a hard time finding that favorite “customer insight sweater” in a closet overflowing with customer data. I suggest we all embark on some spring cleaning of our customer data to make sure we are deriving as much value from it as we should be.
