Blog: data mart
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Marketing Data Mart Trends - Three Essential Links
Jun 12 2009
- eBay's Two Enormous Data Warehouses (DBMS2) -- Data volumes continue to increase. Collecting tens and even hundreds of terabytes is not uncommon. Marketers now have access to more data than ever.
- Vertica Cloud Edition (Vertica) -- What if you could build a multi-terabyte marketing data mart without purchasing any hardware? Vertica's cloud offering opens new possibilities to companies willing to experiment.
- Trends in Data Warehousing for the Second Half of 2008 (Lou Agosta) -- A little bit dated, but still relevant. Expect to hear more about column-oriented databases, data warehouse appliances, and open-source software.
A terabyte is not what it used to be...
Mar 8 2009
Multiple times within the past couple of years I have walked into clients who have built marketing data marts that for all practical purposes can be considered failures. Users were unhappy primarily because reports took too long to execute, and because the IT folks could not keep the data mart up to date.
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