Blog: data analysis
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Avoiding Analysis Paralysis
5/10/10Continue ReadingIn a previous post I discussed the need to purge customer data stores with customer data we are not using. Even after this de-cluttering exercise you may still find yourself overwhelmed by the amount of data that you have at your disposal. As a result you may find yourself in an ongoing cycle of analyzing and reporting out on the same data in an attempt to derive new insights, but to no avail. Rather than taking an open-ended approach hoping to find the proverbial needle in a haystack, I suggest you borrow a page from science and take a more hypothesis driven approach.
