Blog: customer service
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10 Easy Ways to Get to Know Your Client
11/28/11Continue ReadingIf you are in a client facing role in a professional services organization, sometimes it can be difficult to provide value if you don't fully understand the scope of your clients' business. The key to achieving a long-term client relationship is to become viewed as an indispensible extension of their marketing team, rather than as a vendor of services. Here are 10 tips that you can use to get to know your client better so that you can succeed in delivering the most value to their business:
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Marketers Revisiting the Definition of a Best Customer
2/25/11Continue ReadingI’m finding myself reading a lot of blogs from Seth Godin – primarily because they are short ‘n sweet, but very insightful. For anyone who knows me… the shorter and sweeter, the better. For those who do not know Seth, I recommend that you check him out. I’m amazed at how well Seth can get a point across with so few words.
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Customer Service and Marketing
2/22/10Continue ReadingRecently, we had interesting conversation with the senior executive in charge of customer service at a major client of ours. This client uses our Precision email product to communicate with their customers on service issues, such as outages, delivery, scheduling of service calls, etc.
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The Business of Customer Interactions
2/6/09Continue ReadingConversations with CSG Product Management: Leveraging Traditional Interaction Channels to Sell Service
The CSG Product Management Blog provides insight into product strategies, new market developments and technology shifts that impact the CSG product line. Various Product Managers throughout CSG provide their insight specific to the products they manage and the trends impacting their products.
The way providers communicate with their customers continues to evolve and I am continually amazed at the level in which these communications are tailored. I sometimes question whether providers even know the services in which I receive from them when they communicate with me, or my household. My local provider (industry, or provider not named) recently sent me a product mailer for a product in which I already subscribe. I received the same communication from the same provider through my monthly email communication. I strongly believe that the best form advertising comes when two things occur: one, the customer is already subscribing to your service and two, you know what services the customer is not taking.
