Blog: customer relationship
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Keeping Cable Consumers Happy: Increasingly Difficult - and Important
7/12/10Continue ReadingRecently, CSG Systems commissioned a study of 260 consumers nationwide between the ages of 24 – 49 with Frost & Sullivan to investigate consumer impact of positive and negative customer service, including:
- Identifying the positive and negative customer service experiences that drive consumers to take actions such as changing service providers, to recommending a service to a friend.
- Learning how customers receive communications from their cable operators today and which channels they are most likely to use when buying new products and services.
- Identifying customer willingness to share personal preference information and receive targeted advertising.
