Blog: customer purchase behavior

Do Not Solicit at 36,000 Feet!

7/26/10

As a frequent flyer one of my pet peeves is the presentation of credit card offers by flight attendants on behalf of their financial services partners. I feel bad for the flight attendants having to sell this stuff, presumably to get commission to supplement their incomes. However what really irritates me is the assumption that I am willing to listen to or am even remotely interested in hearing yet another credit card offer, especially when they know I am a captive audience.

So I want to start a “do not solicit” list for frequent flyers (I am only half kidding) which would prohibit this annoying interruption. It seems like the worst form of untargeted marketing. Surely the airlines and their partners have learned the lesson of the past several years that the more relevant and timely your offer, and the more personalized its presentation, the better your chances of conversion.

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