Blog: customer engagement agency
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You're Ready for Customer Intelligence - But is Your Organization?
3/8/12Continue ReadingIn a business world that has finally come to recognize the significance of the customer-focused model, the proliferation of interactive media has been a timely cultural shift. With
one-to-one, real-time customer interaction, digital channels incubate customer data at an unprecedented level of granularity—knowledge that can navigate a company’s toughest strategic decisions. But harnessing online and offline data and synthesizing it into actual customer intelligence is an extensive, intricate process. It requires much more than a technology upgrade or a few new hires. In fact, a firm should be prepared to undergo a widespread cultural shift across the organization—not just a particular department. -
Upcoming Webinar - Top Trends in Customer Intelligence
2/9/12Continue ReadingI hope you will join me and Fatemeh Khatibloo, Senior Analyst at Forrester Research on February 28th at 1pm ET, for an informative webinar to introduce Fatemeh's newest research on Customer Intelligence (CI) Services.
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The Customer Engagement Agency: CEA Video Series
5/13/11Continue ReadingIn this video, Naras Eechambadi, SVP and GM of Quaero, discusses the concept of the Customer Engagement Agency. What is Customer Engagement all about and what is the impact it can have on your business? Specifically, Naras focuses on the rapidly evolving world of marketing innovation and how it has changed the way that we are able to conduct business. The multi-channel environment, the shift in balance between companies and customers - the challenges are very complex.
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Increasing Marketing Complexity Demands Smart Outsourcing
3/23/11Continue ReadingIn an article in the Harvard Business Review a few years ago, Gail McGovern and John Quelch argued that outsourcing marketing can lead to better quality and lower costs. They were arguing this primarily in the context of analytics and direct marketing, since most companies did not have in-depth expertise within their organizations to scale and manage these functions effectively and efficiently.
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Customer Engagement Agency - the Video
7/22/10Continue ReadingThere has been a lot of buzz about customer engagement agencies (CEAs) and the role they'll play helping companies address marketing challenges. But what is a customer engagement agency and what capabilities does a firm need to have to call itself one? We've put together this short flash video to share our thoughts on the topic.
