Blog: consumer ecosystem

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Numbers That Make Marketers Tremble

Dec 2 2011

At recent events like AdTech and in conversations with clients, I've heard a staggering number of statistics that would make even the most sane marketer's head spin: 

  • There are 800 million people on Facebook.
  • Human beings generate 200 EXABYTES (read: 18 zeros!) of information each year.(1)
  • 42 hours of content is uploaded to YouTube...  Every minute.
  • 178.5 million people will browse online before they ever make a purchase.(2)

Are you scared yet?  I certainly am.  These numbers tell us a great deal about how consumers - people - get, consume, and utilize information.

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Shopping vs. Buying Complexity - Draw a Map and Destroy All Obstacles

Feb 25 2010

Consumer Map

I recently started to look for a new set of golf clubs. As I traversed through all of the manufacturer websites, golf magazines, golf club reviews, golfing blogs, Twitter, and numerous Google searches, I realized that shopping for something has become more and more difficult. In fact, the complexity of making a purchase decision has by far surpassed the actual act of paying for and receiving the golf clubs. 

Unlike in 1985, when shopping and buying where one in the same and most often happened in one store with one sales person, 2010 is much different. Shopping and Buying are 2 very distinct processes that a consumer goes through, both of which need to be supported and nurtured. 

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