Blog: catalog
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Does Customer Value Really Matter?
7/6/09Continue ReadingUpon my arrival home from a recent business trip, I was greeted with three different catalogs from the same well-known outdoor clothing and apparel company. While each catalog focused on a slightly different area of interest what really got me thinking was simply the volume of catalogs I received in this instance coupled with the fact that I receive catalogs from this same retailer every two or three weeks year-round. My first thought involved the production and mailing costs this retailer must be incurring in sending me catalogs as frequently as they do.
