Blog: best practices

Showing blogs: 1–3 of 3

Best Practices with Unica Campaign V75 – Should I develop in my production environment?

Nov 16 2009

If you were disciplined as a child you are probably familiar with the following retort, "Yes, you can but you may not". What this expression relayed to the one being chastised is that just because you have the power to do something does not justify doing it. So how about we discuss something that I am sure weighs on the minds of you and your campaign developers. Should you let your campaign developers develop new campaigns in the Unica production environment? We can come back to that question in a minute. How about we first take a poll and see how many clients currently allow their campaign developers to develop brand new campaigns in the production environment, without first having them develop in a non-production environment. As the results come in I will share with you some of the arguments I hear regarding why clients develop in the production environment.

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Missed Opportunity for Customer Engagement

Nov 9 2009

 

Like most people, I have signed up to receive newsletters from organizations that I think can provide me with information of interest.  Many of these organizations will also send me email with an invitation to attend an event, download whitepapers.   I must admit that many of these invitations are so irrelevant to me that I immediately delete them.  In today’s world, which is quickly becoming more and more about engaging your customers and prospects, it’s hard to understand why organizations who are clearly not getting the attention of customers like myself, don’t take the time to find out why.  Instead, I continue to get similar invitations and content that I don’t care about until I either immediately delete the email or unsubscribe completely.

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Email Marketing Best Practices

Sep 23 2009

Research shows that people spend more time reading their emails than they do surfing the web. Email is one of the most powerful mediums that you can use to talk to customers and prospects and is an extremely cost effective channel and once the initial investment in infrastructure set up is complete.

In order to maximize the use of email marketing here are some best practices for marketers.

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