Blog: automating direct marketing processes
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Marketing Operations 2.0
6/10/10Continue ReadingMarketing Operations is a term that has been in common use for several years now. It has become synonymous with improving and automating direct marketing processes to achieve maximum throughput at minimum cost. Given the tough economic conditions that have prevailed over the last few years, the focus for work in the marketing operations area has naturally been on being more “efficient," meaning doing more with the same resources or less. As the economy slowly recovers however, marketers are beginning to think beyond the efficiency of the next campaign or branding initiative and are focusing in two related areas – (i) the changing nature of the marketing they are doing (or should be doing), and (ii) redefining or enhancing marketing operations to support those changes.
