Blog: agile marketing development
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Agile Marketing Development: Build Extraordinary Teams, Not Just Software
10/12/10Continue ReadingDesigning and delivering software in a true agile environment not only produces high quality product in rapid releases, it also builds extraordinary teams. I have been part of numerous agile implementation teams at CSG Quaero and have witnessed several positive traits emerge from within the team.
At the surface, agile development clearly helps to motivate, engage, and enhance accountability across the entire team. Looking deeper, I witnessed some interesting and positive team transformations not necessarily apparent to a project outsider.
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Agile thinking will help marketers be more flexible
9/2/10Continue ReadingIn an excellent recent blog entitled Don't fix your marketing processes, David Raab argues for more flexibility in marketing systems rather than improved processes, the staple recommendation of most consultants and experts. I heartily endorse David's point of view and would like to extend it a bit further.
According to David, the primary drivers of flexibility are small, simple, loosely connected processes, frequent measurements, technology that enables easy integration of new data sources and ease of use for marketers who want to change programs on the fly. He also emphasizes the need for generalists who are comfortable with technology. Good points, all of them.
