Blog: adoption process
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Ahead of the Curve or Pulling Up the Rear?
5/6/10Continue ReadingAs with many things in business, there are stages of adoption that many companies face in diversifying their marketing mix. The process is not only relevant from a strictly technological perspective, but also in your choice of message delivery medium, channels, and so on. The adoption process has been studied and scrutinized to identify 5 major groups.
