Blog: adaptive marketing

A seismic shift from marketing efficiency to marketing effectiveness

5/17/10

The 2010 Forrester Marketing Forum focused at a high level on adaptive marketing. What does that really mean? Responding to the market, performance based decision making, or understanding and integrating emerging platforms such as social? Triple yes, and the Forum covered them all. But all of these tactics, while making a marketer more efficient, may not necessarily make them more effective.

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Customer Intelligence Comes of Age: Reporting from the Forrester Marketing Forum

5/12/10

Forrester’s Marketing Forum, as I wrote in the recent post, Forrester’s Marketing Forum – Are You Planning to Attend, was intended to deliver value to attendees through a variety of means – content, networking, council meetings and analyst 1-on-1s.

So did it deliver? Yes, it did. Quaero folks onsite spoke with peers, clients and analysts, all of whom agreed that the content will help to shape the decisions they make back at their companies.

Why was it so powerful? A lot of it had to do with the content and theme. Adaptive Marketing: How to Design a Flexible Marketing Organization to Thrive on Change felt particularly relevant as we start to see a light at the end of the recessionary tunnel.

Here are some of the things we learned:

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