Blog: actionable analytics

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Customer Analytics, Hype or Reality?

Nov 30 2011

Customer Analytics seems to be one of the hottest topics in business today, with the newly coined 'Data Scientist' role in high demand.  And with all hot topics there is hype and reality.   The reality is that analytics can provide a big impact on bottom line profits.  The hype is that it can provide a significant ROI in all environments.  In most environments, you need three critical components for customer analytics to provide a significant impact:

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Bridging the Actionable Analytics Gap > Part2: Back to Basics

Jun 27 2011

In a recent post I provided thoughts on how to bridge the actionable analytics gap assuming the analytic skills, tools and resource gaps are fulfilled and yet a large analytic divide still may exist in your organization.  In this post I would like to go back and address analytic skills, resources and tools.  I'm not going to provide suggested solutions, as all environments differ, but, I would like to provide key considerations as there are many analytic buzz words and hype in the marketplace, some of which are valid and some should be hampered. 

Analytic resources require several skills including database, technical and analytic skills as well as a strong business acumen.   A few key considerations to keep in mind-

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Offer Optimization Engine

Feb 4 2010

You may already have robust analytics that predict value, churn, bad debt & future customer interests.  You may also have a robust customer database that may be used to glean additional insights and make the analytics actionable.  That's great, but how do you determine which offer a customer should receive in all inbound and outbound channels (CSR, Web, direct mail,..)? 

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