Blog: Twitter

Showing blogs: 1–7 of 7

3 Reasons Google+ Will Make a Big Impact on Social Media

Jul 19 2011

There's a new social media sheriff in town huh? Big deal, what else is new? It seems like we hear about the next big thing almost every day. So what makes Google+ any more important?

William Connolly's Google+ AccountWell, it's simple. Google made it. And whenever the word "Google" is attached, it's worth paying attention to. It seems like Google took its time to get this release right as well. Because Google+ includes nearly any avenue through which you would want to communicate with someone, right down to a "Hangout" application that allows users to virtually connect to watch videos, play games, etc. Google+ has also already eclipsed the 10 million user mark in the very short timeframe it has been live (Including me; you can see a snapshot of my basic profile to the left.) And there is no reason to believe that this exponential growth won't continue. I spoke with a good friend of mine, personal branding expert Dan Schawbel, who explained why he thinks Google+ may prove a sizable competitor to the big players in the social media space, such as Linkedin, Facebook, and namely, Twitter.

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Controversial Book on Amazon Sparks Intense Consumer Debate

Nov 11 2010

Today is Veteran's Day, a day when we take a collective moment to remember, celebrate, and commemorate the brave soldiers who fight in our stead to protect the freedoms that come with being an American. Ironically, today also happened to include an intense consumer debate as to what those freedoms actually mean. Amazon.com, the largest online-only retailer in the entire world, featured a book on its website today with a "Very Controversial Title." The book was written by Phillip R. Greaves II, and it gained a lot of, um, attention once it was introduced.

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The challenges (and occasional perils) of blogging

Apr 5 2010

Blogging is a staple in the B2B marketer's toolbox and has helped many a small business elevate its presence and client base.  Here at Quaero, we have an active blogging community. We use blogs to provide thought leadership while engaging with both prospective and current clients.

But blogging and its younger cousin, microblogging (i.e., Twitter), have their drawbacks. Many companies continue to question their value.  Let's look at why and how corporate blogs are scrutinized:

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Requiem for the NCDM?

Dec 15 2009

I attended the recent NDCM (National Center for Database Marketing conference) in Las Vegas last week, after a gap of many years, the triggering event being the fact that I was on a keynote panel being moderated by David Frankland of Forrester Research.  Attending the event after this multi-year hiatus and, particularly,  on the tenth year anniversary of a keynote address I had given there after I had started Quaero in 1999, I was struck by the changes in the conference over the years.    It is, to state the obvious for those who have been attending for many years, much smaller than it used to be.   I would guess a fourth or even a fifth of the size that it was ten years ago.  When you consider the fact that there used to be two NCDMs a year at that time versus just one this year, that is quite a precipitous fall.  Given the revolutionary changes in marketing over the past ten years, one would have expected quite the opposite.    The NCDM has always been focused on the technology aspects of direct marketing and technology has been the driver behind many of the changes in marketing in recent years.   

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Marketers prefer Twitter for social media marketing – for now

Oct 15 2009

A  July 2009 study of Fortune 100 companies found that more companies had a presence on Twitter (54%) than on Facebook (29%). According to the study, which looked at corporate blogs in addition to Twitter and Facebook, about one-fifth of Fortune 100 firms only used one of the three channels. Those companies were overwhelmingly likely to choose Twitter (76%) over Facebook (14%) or blogging (10%).

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At least somebody's making money on Twitter

Aug 13 2009

Dell announced this week that they've made $3M on Twitter. They were smart enough to harness this one-to-many communication network at virtually no cost to deliver significant revenue to their outlet stores.  They're capitalizing on a surprising statabout tweeters - the top 10% of Twitter users account for 90% of tweets. On a typical online social network, the top 10% account for about 30% of all production. This implies that Twitter resembles more of a one-way, one-to-many publishing service than a two-way, peer-to-peer communication network.  Advertisers get that.  Anderson Cooper gets it.  Does Twitter?

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Twitter?

Mar 16 2009

Twitter Are you on Twitter?  Like most people, you've probably looked at the social messaging utility, which allows you to tell the world what you're doing in 140 characters or less, and thought, why?  How on earth could one find value reading about what someone ate for breakfast or what color socks they're wearing?

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