Blog: SMS

Showing blogs: 1–4 of 4

Challenges with Mobile Marketing – Part 2

Apr 27 2010

In my previous blog I wrote about the growth in mobile channels and content challenges that organizations are facing. In this blog I will focus on the two other major challenges for mobile marketers ---- Preference Management and Measurement.

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Sustaining Customers via Text Messaging

Aug 3 2009

I'm being asked more and more from clients in the healthcare and pharmaceutical space about text messaging (SMS) and how it can be used to increase customer retention and loyalty.  Some in healthcare might think this is new idea, but many in this space have been using SMS as a communication channel for several years - not only to help drive retention and loyalty, but more importantly, patient adherence and compliance.

A medical device company I'm currently working with is interested in integrating SMS into their marketing database solution to provide customers another means to receive information.  In addition, this channel is being teed up to provide something back to the customer - reminder messages. 

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Optimizing Customer Opt-Ins; Preparing for Customer Interaction via SMS/Text Messaging

Jul 8 2009

SMS/text messaging is no longer a communication channel reserved for teenage gossip and abbreviated conversations. Text messaging is proving to be an extremely valuable marketing channel and helping an increasing number of companies turn customer interactions into revenue generating transactions.

As companies attempt to augment their current customer communication strategies to fully leverage the hottest customer communication channel available, they're quickly recognizing there's a good deal of preparation that needs to take place prior to sending out the first message.

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There must be an app for that!

May 28 2009

I've been thinking a lot lately how to approach marketing executives about mobile marketing because it is still one of those things that is hard to grasp, especially in the pharmaceutical and healthcare space where patient privacy is so important.  A lot of marketers I speak with are interested in the idea of SMS, iPhone applications, etc., but wonder how to fit it into their overall strategy, never mind getting buy-in from management and legal.

While reading a blog about Social Media Marketing, I stumbled upon an article about Smartphone ad responders on Marketing Charts which had some staggering statistics that are well worth sharing.

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