Blog: Roman Lenzen
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Analytics: 2010 in review and 2011 predictions
1/11/11Continue ReadingNow that we rang in the New Year, I thought we should take a look back on a few major 2010 analytic landmarks and then look ahead into 2011.
2010 in ReviewConsolidation: Analytic consolidation continued to be highlighted by IBM's purchase of Unica, Netezza and Coremetrics. Overkill especially given IBM's purchase of SPSS in 2009? Maybe not given the heightened focus on online, big data and analytics.
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Online Analytics in Action: Footprints in the Dark
11/17/10Continue Reading"When I can't see clearly, I know you're still there.
When darkness swarms around me, I know you're still there."
When it comes to online footprints we are starting to see the light and it's old technology that is slowly illuminating those footprints and tying the steps together effectively so analytic consultants like myself may convert that data into actionable insights.
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Customer Experience in the Online World
3/17/10Continue ReadingNPR recently did a story on Blue Nile, an online diamond retailer, titled Digital Bling: Diamonds For Sale Online. Blue Nile does not have any stores, and all purchases are made online, so how do they compete with traditional diamond stores when the sensual experience of evaluating diamonds is not available online?
