Blog: Ram Krishnamurthy
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Salesforce.com Acquisition of Radian6
4/1/11Continue ReadingSalesforce.com's acquisition of Radian6 yesterday was quite the news yesterday. This was especially interesting following their recent investments in Hubspot and Seesmic and the acquisition of Jigsaw last year. This reflects a general trend where the B2B lead management (demand generation) and social media world are fast coming together and are no longer separate silos.
Social media is becoming a key building block for a successful brand management and customer engagement strategies. With social media companies can join conversations about their brands and stay connected to their customers and prospects.
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Challenges with Mobile Marketing – Part 2
4/27/10Continue ReadingIn my previous blog I wrote about the growth in mobile channels and content challenges that organizations are facing. In this blog I will focus on the two other major challenges for mobile marketers ---- Preference Management and Measurement.
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Challenges with Mobile Marketing – Part 1
4/12/10Continue ReadingIn my previous blog I wrote about the growth in mobile channels and how it is interlinked with growth of social media. This growth presents a fantastic marketing opportunity. In this blog I will outline some of the challenges with mobile marketing.
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Mobile - meet Social Media
3/15/10Continue ReadingMobile is one of the fastest growing channels for marketing and advertising in the last few years. And in the next few years marketing spend towards mobile channel is expected to grow at an even faster rate. Social networking is one of the fastest-growing activities and with a large set of demographics, social media users use mobile phones to access social media sites. This is fueling the growth of Internet usage in mobile phones and social media site usage by mobile channels.
