Blog: Paul Gillin
-
The challenges (and occasional perils) of blogging
4/5/10Continue ReadingBlogging is a staple in the B2B marketer's toolbox and has helped many a small business elevate its presence and client base. Here at Quaero, we have an active blogging community. We use blogs to provide thought leadership while engaging with both prospective and current clients.
But blogging and its younger cousin, microblogging (i.e., Twitter), have their drawbacks. Many companies continue to question their value. Let's look at why and how corporate blogs are scrutinized:
