Blog: PR

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Social Media Is More Than Just PR

Nov 30 2009

Remember when the Web was brand new?   Remember all the pundits' questions about whether it was a fad, if there was ever going to be ROI... or was it little more than brochureware?   With years of hindsight, those questions seem naive today; the Web has become a key vehicle for customer interaction.

These days, I am hearing the same sort of questions about social media... even admittedly from guys like myself not too long ago.    But I am now convinced that social media will be just as important to revenue as outbound direct marketing, interactive marketing and currently en vogue inbound customer interaction management.  Social media will become another channel in the marketing mix.

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