Blog: Omniture
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Thoughts: Adobe's acquistion of Omniture
Sep 18 2009
In the past few years, we've seen marketing technologies market grow and shift to comprise these four major application areas:
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Web content management
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Online Analytics/Digital Marketing
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Enterprise Marketing Management
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Customer Relationship Management
The recent acquisition of Omniture by Adobe looks to be the first step toward industry consolidation of Web content management and online analytics.
Buzz from Omniture Summit: Challenges in Online Marketing
Mar 11 2009
Two weeks ago I attended the annual Omniture conference in Salt Lake City. I was impressed by the number of attendees and had the opportunity to talk to many of them about the challenges that they are facing. I heard that they were struggling with how to leverage web analytics data for more actionable analytics and be able to measure the targeting and segmentation.
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