Blog: Netflix
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Online Analytics in Action - The online data provides the value and it is time to let it loose
Jul 31 2009
In another post 'Netflix: What were they thinking?' I summarized how Netflix used online data, a prize and the analytic community to increase revenue.
In this blog I would like to focus on the biggest barrier in turning online behaviors into actionable and optimized customer interactions throughout all channels. Let's start by breaking down the components of online analytics:
Online Analytics in Action - Netflix Competition: Now it’s time to pay up
Jul 1 2009
See a previous post for a summary of the competition - 'Netflix: What were they thinking?
It seems that after 3 years a team has won the prize. The winning solution was submitted on June 26th, and still must be verified, but all indications are that this solution has broken through a barrier many thought unattainable. The winning solution predicts customers' movie interests 10%+ better than Netflix's internal system. That does not sounds like much (10%) but given that Netflix had already squeezed about as much information out of their data as possible, and additional data sources could not be used in the competition, this was a colossal task.
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