Blog: Neolane

Showing blogs: 1–3 of 3

Using the Survey to Build Customer Engagement in Neolane

Jan 25 2012

A core value of customer engagement is to market based on thorough understanding of customer segments and how they differ from one another. In theory, this makes sense, but in actual marketing practice, carrying on communication with customers is always a challenge. In our daily lives, we have many different channels to communicate with a friend when we want to find out his/her opinion about something. But, how can we reach out to half a million people and get to know how they think about a 'bigger' concept - a company product, an innovative service, a marketing promotion plan, or a company recruiting tactic?

Continue Reading

How to Resolve Neolane Version Upgrade Conflicts

Sep 27 2011

When doing an upgrade of Neolane, specifically running the postupgrade command (image given below), Neolane will detect differences between the new software version and the local customized version that cannot be automatically merged.  These are identified as conflicts.  Each conflict is stored in Administration/Package management/Edit conflicts and Neolane will leave the local version on the server until the conflict is resolved.

Continue Reading

Thoughts on a Recent Neolane Demo

Nov 9 2009

I recently had the opportunity to participate in a series of product demos for Neolane.  According to their web site, Neolane is "the only enterprise marketing software specifically designed to manage, automate and optimize programs across traditional and emerging channels including direct mail, email and mobile".  The Neolane team did a nice job detailing out this functionality and emphasizing their ability to integrate easily with numerous outbound channels.

The demos focused on three main points:

1.       Overall product offering

2.       Campaign planning and execution

3.       Technical architecture

Continue Reading