Blog: NCOA
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How to Track Down a Moving Target
4/21/09Continue ReadingIt's a fact that bringing on new customers is a very expensive and time consuming proposition. It makes sense, then, to invest in the ability to track down and retain your best customers, no matter where they may go.
Consumers on the move (over 40 million Americans per year), complete a Change of Address card at their local US Post Office. Those cards are compiled and published to licensed full-service providers (such as CSG's Quaero) in a database with 160 million other American consumers who have moved in the past 48 months and changed their addresses. Our clients have access to all that rich address information when CSG Quaero runs their customer or prospect database through NCOA (National Change of Address) and can find out which of their customers are on the move.
