Blog: MarketingSherpa

Blog Archive

• 2012 (31)
  • May (7)
    • The Social Network Cashes In and Analytics Plays a Role
    • Inside ESPN’s Cross-Platform Strategy
    • Can I Take Your Order Please?
    • Creating Your Marketing Technology Roadmap
    • Are Mobile Carriers Playing Fast and Loose with Their Customers?
    • The Real Cost of Your Facebook Profile
    • Use Analytics for Good, Not Evil...
  • April (7)
    • Cool or Critical? A Reflection on the Forrester ML & CI Forums
    • Embrace Your Digital Shadow
    • Forrester's Marketing Leadership & Customer Intelligence Forums 2012 - Stop By and Say Hello!
    • Forrester Forum + CI Readiness = Comfortable Shoes?
    • Moving Toward Integrated Marketing: Considerations Beyond Campaigns
    • As the Data Race Enters a New Phase, Mobile Operators Need to Adapt Their Marketing
    • Digital Data Management Platforms: Great Idea but Continued Evolution is Needed!
  • March (7)
    • Top Trends in Customer Intelligence - a Webinar Featuring Fatemeh Khatibloo
    • When it Comes to Customer Experience, the Little Things are the Big Thing
    • Are You Ready to be a Marketing Apiary?
    • Rumors of My Departure are Greatly Exaggerated!
    • You're Ready for Customer Intelligence - But is Your Organization?
    • The Bacon of Client Engagement
    • When Firing the CEO is Not an Option
  • February (6)
    • Big D, little d, What Begins with D? Try Direct and direct.
    • Social Online Marketing: Hype is Over, Time to Show the ROI!
    • 2012 Super Bowl Ads that Nailed Customer Engagement
    • 5 Steps to Planning Successful Infrastructure: MSPs & Beyond
    • Upcoming Webinar - Top Trends in Customer Intelligence
    • 4 Keys to Successful Marketing Data Quality
  • January (4)
    • Using the Survey to Build Customer Engagement in Neolane
    • SOPA, PIPA, and the Future of Media on the Internet
    • QR Codes: Why Marketers Shouldn't Slow Down
    • Analytics: 2011 in Review and 2012 Predictions
• 2011 (70)
  • December (6)
    • A Marketing Reflection: Quaero's 2011 Webinar Recap
    • 3 Mistakes to Avoid When Hiring Digital Strategists
    • Cash May Not Be King Any Longer
    • 6 Vital Holiday E-Commerce Tactics
    • Customer Data Management with "Big Data" - Part 1
    • Numbers That Make Marketers Tremble
  • November (5)
    • Customer Analytics, Hype or Reality?
    • 10 Easy Ways to Get to Know Your Client
    • Customers Raising the Bar for Service Experience across Channels
    • Embracing Digital Customer Interaction
    • Keep the Lead: Key Web Trends for 2012
  • October (3)
    • The Case for End to End Enterprise Analytics
    • Customer Analytics > Optimizing Your Collection Efforts Part 3
    • Are Facebook "Likes" a Good Metric? Or a Metric at All?
  • September (5)
    • From B2B & B2C, to B2Me
    • How to Resolve Neolane Version Upgrade Conflicts
    • Big Data Needs Big Judgment
    • 3 Steps to Building a Strong Mobile Commerce Foundation
    • Unica Campaign: How to Handle Errors Before Sending Lists to Vendors
  • August (7)
    • Are Communication Service Providers Really Ready for the Future?
    • 3 Simple Ways to Build a Stronger Marketing Program
    • 3 Ways to Stave Off Digital Copycats
    • Direct Mail Darwinism: Surviving in the Digital Age
    • Corporate Marketers Beware: Budgeting Changes Are Coming
    • Engagement [en-geyj-muhnt]
    • Quaero's Michelle Boockoff-Bajdek Featured in Recent DM News Article
  • July (5)
    • Using Customer Insights to Drive Customer Value
    • 3 Reasons Google+ Will Make a Big Impact on Social Media
    • Unica Campaign: Let a Macro Decide Who to Contact and Where
    • Customer Value Management - ValueWatcher
    • Unica Campaign: Target Customers Based on Proximity to a Location
  • June (6)
    • Bridging the Actionable Analytics Gap > Part2: Back to Basics
    • 2 Critical B2B Marketing Insights from the MarketingProfs B2B Forum
    • How the internet radio audience is changing, well, everything...
    • Customer Insight Visualization at Warp Speed
    • 4 Key Steps to Smarter B2B Marketing: Think Like a Database Marketer
    • Customer Engagement Video: Data & Data Services
  • May (7)
    • Reporting from Forrester's Marketing Forum
    • Role of analysis in customer engagement
    • Turning audience data into revenue: Part II
    • When Technology Fails: The Disconnected Customer Experience
    • The Customer Engagement Agency: CEA Video Series
    • Turning audience data into revenue: Part I
    • B2B Sales and Marketing Alignment: Steps to Getting There
  • April (6)
    • Bridging the Actionable Analytics Gap
    • Treat Your Customer Like You Would Treat Your Best Friend
    • The clock is ticking on net tracking
    • Quaero Founder Naras Eechambadi Featured in BtoB Magazine Virtual Roundtable
    • Put Your Data Mining Skills to Work and Make $3 Million
    • Salesforce.com Acquisition of Radian6
  • March (7)
    • Addressable TV advertising starting to go mainstream
    • Quaero InsightIQ Now Featured on B2B Marketing Zone
    • Increasing Marketing Complexity Demands Smart Outsourcing
    • A standard for online engagement metrics - finally!
    • ESPN: Maximizing Audience Data to Drive Revenue Growth
    • The Massive Shift to Online Advertising Spend: Who is best poised to tap into that revenue?
    • Building Your Data Foundation, Part II
  • February (7)
    • Building the Data Foundation, A Brief Interlude – Master Data Management
    • Marketers Revisiting the Definition of a Best Customer
    • Quaero Featured in Recent Internet.com Article on CRM Systems
    • Building Your Data Foundation, Part I
    • Customer Loyalty During Tough Times...
    • ESPN's John Kosner: "You are what your record says you are"
    • Four Steps to Successful Lead Scoring
  • January (6)
    • Marketers should get ahead of Do-Not-Track
    • Three Missed Marketing Opportunities for Mortgage Lenders
    • Imperative to Properly Train Temporary Holiday Staff
    • Analytics: 2010 in review and 2011 predictions
    • Today Show Fail, Part II - Getting it Right
    • Playing the Customer Card
• 2010 (95)
  • December (5)
    • Marketing for 2011: Five Critical Considerations for Success
    • Going Mobile
    • Positive Economic Signs from Cyber Monday
    • The SEO Impact of the Long Tailed Keyword
    • The Two Keys to Successful Web Presence
  • November (7)
    • How Chick-Fil-A Became My Favorite Fast Food Restaurant
    • Analytics: Still Looking For A Home
    • Online Analytics in Action: Footprints in the Dark
    • Controversial Book on Amazon Sparks Intense Consumer Debate
    • iPad Applications: So Many Opportunities
    • INTERNET FAIL - The Today Show's "Steals & Deals"
    • Click here, dear...
  • October (5)
    • Growth of the Mobile Web
    • Do your customers see the value of your products and services?
    • Geo Targeting and the Mobile Web
    • Agile Marketing Development: Build Extraordinary Teams, Not Just Software
    • New Film Reminds us that Facebook is THE "Social Network"
  • September (7)
    • Customer Analytics > Optimizing Collection Efforts, Part2
    • The most magical place on earth - Walt Disney World
    • Agile Marketing – Constant Evolution
    • Metrics for e-Commerce
    • Customer Surveys: Feedback is a Two Way Street
    • Customer Engagement: Making It Happen
    • Agile thinking will help marketers be more flexible
  • August (8)
    • Business Impact of Data Validation - Volume or Economic Value
    • Make Room for Giants: The State of the Enterprise Marketing Management Space
    • Control Yourself! Experimental Design for Marketing
    • IBM’s acquisition of Unica will have long-term benefits for clients
    • One mistake to avoid when moving to a new marketing technology platform
    • Social Media "Lite" for CEOs
    • Customer Analytics > Optimizing Your Collection Efforts, Part1
    • Time Magazine gets it wrong...so wrong.
  • July (9)
    • Marketing Accountability
    • Do Not Solicit at 36,000 Feet!
    • Customer Engagement Agency - the Video
    • The Red Thread for Effective Marketing Execution
    • Measuring Marketing Efficiency
    • Keeping Cable Consumers Happy: Increasingly Difficult - and Important
    • Social Media and the Customer Experience
    • Thoughts from Neolane Evolution
    • "Marketing" versus "Engagement"
  • June (9)
    • Shooting at Lighthouses - A Lesson for Marketers
    • Quaero's InsightIQ Blog: American Business Award Finalist for 2010
    • Marketing Key Performance Indicators (KPI’s)
    • High Performance Computing in Marketing: Why Should I Care?
    • Customer Analytic Visualization
    • Marketing Operations 2.0
    • Email best practices for B2B lead management
    • What is Killing Newspapers? Online Media Business Model and Customer Intelligence
    • Evaluating Marketing Performance: The Importance of 'No'
  • May (9)
    • A Time To Think About Marketing Campaign Quality
    • The Top Five Affinium Campaign Features: Optimize Marketing Campaigns
    • Getting the Most Out of Your Business Metrics
    • A seismic shift from marketing efficiency to marketing effectiveness
    • Marketing and Innovation: A Tale of Two Companies
    • Customer Intelligence Comes of Age: Reporting from the Forrester Marketing Forum
    • Avoiding Analysis Paralysis
    • Ahead of the Curve or Pulling Up the Rear?
    • The Customer Ecosystem - Part Deux
  • April (7)
    • Challenges with Mobile Marketing – Part 2
    • Data, Data, Everywhere Nor Any Drop of Insight
    • Large Analytic Data Environments: What are your options?
    • Forrester's Marketing Forum 2010 - are you planning to attend?
    • Challenges with Mobile Marketing – Part 1
    • The challenges (and occasional perils) of blogging
    • Does Marketing Measurement Really Matter?
  • March (9)
    • Let the Internet Do the Work
    • Gaining Momentum with Moments of Truth
    • Healthcare Goes Digital
    • Customer Experience in the Online World
    • Mobile - meet Social Media
    • Let's Get Engaged!
    • Web Analytics is More Than Just a Reporting Tool
    • Building Your Own Online Community
    • Time for Marketing to Learn from Software Development
  • February (10)
    • Shopping vs. Buying Complexity - Draw a Map and Destroy All Obstacles
    • Prestige for Sale
    • Customer Service and Marketing
    • Fewer metrics, greater result
    • Google Buzz Case Study - Find Your Own Aha! Moment
    • Offer Optimization Framework
    • We've Changed!
    • Does Brand Marketing still matter?
    • Offer Optimization Engine
    • Good Intentions, Bad Experience
  • January (10)
    • Real Time Search and Thoughts on the Marketing Impact
    • If the lunatics do run the asylum, how do we control the message?
    • Value of Prospect Segmentation Online
    • CRM Meets NPO, a love story
    • Retention Marketing is the CPR of Attrition.... Too Little Too Late?
    • Is technology the gating factor for marketing?
    • Honda Uses Facebook to Build an Online Community
    • It's All in the Delivery
    • Asset Management: the rebranding of AOL & NBC
    • Testing, Testing, Testing
• 2009 (158)
  • December (6)
    • Let customers control how/what/when when they hear from you
    • The Customer Ecosystem - a focus for CMOs
    • Requiem for the NCDM?
    • My New Year's Resolution - Improve Our Marketing Operations
    • paidContent.debate
    • Web Analytics for Financial Services
  • November (9)
    • Social Media Is More Than Just PR
    • Beware of Click Analytics
    • Taking another look at Cross-Collaboration
    • Best Practices with Unica Campaign V75 – Should I develop in my production environment?
    • Why does Web Analytics give Marketers fits?
    • Thoughts on a Recent Neolane Demo
    • Missed Opportunity for Customer Engagement
    • A bad customer experience has far more impact than a good one ever could.
    • Interesting Video on the Social Media Revolution
  • October (10)
    • Are you building customer loyalty?
    • Engagement is the New Loyalty
    • 4.0 Tricks of the Trade, Unica V75 – Solving Problems Loading Variable Length Records from Flat Files
    • Marketing Roadmaps: Prioitizing Your Marketing Investment
    • Care Not Cash
    • Marketers prefer Twitter for social media marketing – for now
    • Exploring Affinium Campaign Interact 7.5 Concepts - Part 1
    • 3.0 Tricks of the Trade in Unica V75 – Printing a Mail List File Even When There are No Records
    • CRM - The Devil is in the Details!
    • 2.0 Tricks of the Trade in Unica V75 – Copying and Pasting in Unica Campaign
  • September (17)
    • Analytics > Brainpower versus Software power
    • Not exactly a Grand Slamwich
    • 1.0 Tricks of the Trade in Unica V75 – How do I dynamically add a date stamp to my list files?
    • Kill the CPM, not the messenger
    • Marketing's New Frontier - Customer Engagement
    • Relax! We're watching for you.
    • Email Marketing Best Practices
    • The Necessity of Data Profiling
    • Thoughts: Adobe's acquistion of Omniture
    • Dynamic Sports Advertising
    • 4.0 Reusability in Unica 7.5 – Deploying Re-usable Email Document Components
    • Evaluating Infrastructure Delivery Options - Post 2 (Cloud)
    • Interactive Marketing Spend
    • How Financial Services should use web analytics
    • Media and Advertising Growth Strategies
    • Do you Down Sell?
    • Marketing Automation - Are you ready for an upgrade? Part II of II
  • August (12)
    • A Roadmap for Better Marketing
    • Marketing Automation - Are you ready for an upgrade? Part I of II
    • Measurement from the Customer's Point of View - Part II
    • Evaluating Infrastructure Delivery Options
    • Measurement from the Customer's Point of View - Part I
    • JetBlue's All-You-Can-Jet Promo- a Boon or Bust?
    • At least somebody's making money on Twitter
    • Trigger Happy
    • Process - the often forgotten component of marketing
    • Social media strategy: Three lessons learned
    • What's in a name?
    • Sustaining Customers via Text Messaging
  • July (14)
    • Online Analytics in Action - The online data provides the value and it is time to let it loose
    • An Eye on Consistent Cross-Channel Messaging
    • Good Data Hygiene Never Goes Out of Style
    • Digital vs Direct Marketing
    • Captain Stan and the art of maintaining a positive customer experience in rough waters
    • Top 5 iPhone Apps
    • Will hard times spur innovation?
    • Monetizing Online Content
    • Optimizing Customer Opt-Ins; Preparing for Customer Interaction via SMS/Text Messaging
    • Display Advertising Effectiveness - Three Essential Links
    • Control Groups in Marketing - Three Essential Links
    • Does Customer Value Really Matter?
    • Impact of Web Site Performance on Your Bottom Line - Four Essential Links
    • Online Analytics in Action - Netflix Competition: Now it’s time to pay up
  • June (23)
    • Attribution Marketing - Three Essential Links
    • Behavioral Targeting - Three Essential Links
    • The best thought-out Marketing ROI can still leave you empty handed
    • Loyalty Marketing Insights - Three Essential Links
    • Data Quality - Three Essential Links
    • Retaining HTML Email's Visual Integrity Across Email Clients
    • Call Tracking for Marketing Campaigns - Three Essential Links
    • Customer Segmentation Best Practices - Three Essential Links
    • A Recent Campaign Response Attribution Success Story
    • Rewards Program Best Practices - Three Essential Links
    • Collaborative Filtering at Netflix - Three Essential Links
    • The Paradox of Marketing Automation
    • Campaign Attribution - Three Essential Links
    • Meaningful Personalization Gone Wrong
    • Organizational Alignment - Three Essential Links
    • Database Marketing, Charlotte, NC - Localized Marketing - Three Essential Links
    • Virtually (in)convenient
    • Marketing Data Mart Trends - Three Essential Links
    • Social Media Marketing - Three Essential Links
    • Digital Marketing Growth in 2009
    • Fundamental Truths That Define How Organizations Treat Customers – Law # 4
    • Can I get some householding, please?
    • Fundamental Truths That Define How Organizations Treat Customers - Law #3
  • May (14)
    • There must be an app for that!
    • How do you know your Website is working if you don't "sell" anything?
    • The Real Time Database Complex
    • A missed email marketing opportunity
    • Selecting Your Marketing Automation Solution - a Two-Part Series (Part II)
    • Tales from the Crypt?
    • Less Can Be More
    • Managing Customers’ Data Quality Expectations
    • How Far Will Your Customers Travel?
    • Actionable Segmentation in Pharma
    • Is Opt-In a Misnomer?
    • Do you know your MarketIQ?
    • Forrester Marketing Forum 2009: A brief review
    • 3.0 Reusability in Unica 7.5 – How to leverage Contact History
  • April (12)
    • Part 1 of 2 - Selecting Your Marketing Automation Solution
    • Everybody loves social networking
    • The Real Culprit Behind Unsubscribes – Inbox Clutter isn’t the Problem
    • How to Track Down a Moving Target
    • Gearing up for Forrester's Marketing Forum
    • Smart companies “never allow a crisis to go to waste”
    • Future of Direct Mail Marketing
    • Fundamental Truths That Define How Organizations Treat Customers - Law #2: People Are Instinctively Self-Centered
    • Luring back former customers: Triumph of hope over intelligence?
    • Four Tips to Saving on Suppression
    • Quick and Dirty Customer Feedback Solutions
    • 2.0 Reusability in Unica 7.5 – Really Reusable Offers
  • March (20)
    • Measure twice, cut once…then execute flawlessly
    • Reusability in Unica 7.5
    • Privacy & Web Prosperity
    • Three links about the future of predictive analytics
    • Remember to define your Web analytic strategy
    • Three links about the future of decision making
    • Mr. Left Hand – Let Me Introduce You to Mr. Right Hand!
    • Is email marketing recession proof?
    • Twitter?
    • Three short links about the future of campaign management
    • Silver lining in very dark cloud?
    • Buzz from Omniture Summit: Challenges in Online Marketing
    • You only need one thing to succeed online
    • Read This, Not That!
    • Recognizing and Acting on Customer Differences
    • A terabyte is not what it used to be...
    • "Set it and forget it!"
    • Fundamental Truths that Define How Organizations Treat Customers
    • A little bit about our own marketing...
    • Marketers get social media. They are just sick of the buzz.
  • February (17)
    • SMS/Texting: The next arrow in pharma/healthcare marketers bag
    • US Airways throws in the towel: Score one for the customer!
    • Shift from Display to Email and Search Marketing
    • Eating Our Own Dog Food
    • Web Analytics 101: The Power of the Click
    • Customer Experience Management – Challenging to Execute Across All Touchpoints
    • Food for Thought
    • A New Formula for Loyalty Program Success
    • Welcome to the Quaero Web Site!
    • Maximizing Value By Understanding Economic Trends
    • Timing is everything for email marketing
    • The Business of Customer Interactions
    • To append or not to append...that is the question.
    • Use your space more wisely
    • When the going gets tough, innovation suffers
    • Attribution in Online Marketing & Advertising
    • Customer Intelligence - Still Waiting for the Revolution
  • January (4)
    • Align Customer Strategy and Experience for Maximum Impact
    • Online Analytics in Action: Netflix - what were they thinking?
    • Honey, where's the remote? I want to buy a truck.
    • Tough Times Call for Creativity and Reverse Targeting: Here's How to Market in Real Time
• 2008 (2)
  • December (2)
    • Out with the Old; In with the New.
    • Forrester's Next Big Idea