Blog: Marketing Resource Management

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Process - the often forgotten component of marketing

Aug 10 2009

Process is often a forgotten component of marketing. When it comes to marketing a lot of effort and time is spent on key issues of deliverability, targeting and relevance, but a key ingredient to success of marketing program is process. In most cases the lack of process is highlighted when a mistake occurs and in this era of digital marketing it is usually visible to all of your customers and prospects.

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