Blog: Internet
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SOPA, PIPA, and the Future of Media on the Internet
1/18/12Continue ReadingIn today's world, technology changes so quickly that it is impossible for us as users to keep up
sometimes. Interestingly, the next great product or technological innovation has likely existed for a few years already, but hasn't been released because we simply aren't ready for it (and the company correctly figured they could release it in several iterations and make 10X more money... but that is a different story). For as slow as we may be to adopt to the digital revolution, however, our legislation is naturally much further behind. As more and more content providers pop up all over the web, traditional media industries are faced with the challenge of protecting their intellectual property. As Lance Ulanoff reflects, "The internet almost immediately became the transport mechanism for a steady flow of pirated content - first images, then music, and when the pipe got fat enough, movies. Major media companies, which once upon a time had sole control of the creation and distribution of popular entertainment, were appalled - and also powerless to stop it." (Read Ulanoff's full reflection on Mashable). -
Let the Internet Do the Work
3/29/10Continue ReadingMIT did. The Massachusetts Institute of Technology recently won a contest presented by The Defense Advanced Research Projects Agency (DARPA). The contest was developed to test the powers of social networking. The challenge was to find the coordinates of 10 balloons randomly placed throughout the United States. Sounds massive? Well it only took a team from MIT less than 9 hours to successfully complete this daunting task. How did they do it? They used the power of the internet. They posted a link on their site informing people to sign up and help find these wonderful balloons. To encourage participants they offered an incentive. Money! Since the prize from DARPA was a nice $40K for the winner, the MIT team was able to effectively tease internet users to work for them. In the end MIT offered up the entire $40K to the participants; but if this were a business they could have walked away with a substantial ROI.
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Mobile - meet Social Media
3/15/10Continue ReadingMobile is one of the fastest growing channels for marketing and advertising in the last few years. And in the next few years marketing spend towards mobile channel is expected to grow at an even faster rate. Social networking is one of the fastest-growing activities and with a large set of demographics, social media users use mobile phones to access social media sites. This is fueling the growth of Internet usage in mobile phones and social media site usage by mobile channels.
