Blog: InsightIQ blog
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3 Reasons Google+ Will Make a Big Impact on Social Media
7/19/11Continue ReadingThere's a new social media sheriff in town huh? Big deal, what else is new? It seems like we hear about the next big thing almost every day. So what makes Google+ any more important?
Well, it's simple. Google made it. And whenever the word "Google" is attached, it's worth paying attention to. It seems like Google took its time to get this release right as well. Because Google+ includes nearly any avenue through which you would want to communicate with someone, right down to a "Hangout" application that allows users to virtually connect to watch videos, play games, etc. Google+ has also already eclipsed the 10 million user mark in the very short timeframe it has been live (Including me; you can see a snapshot of my basic profile to the left.) And there is no reason to believe that this exponential growth won't continue. I spoke with a good friend of mine, personal branding expert Dan Schawbel, who explained why he thinks Google+ may prove a sizable competitor to the big players in the social media space, such as Linkedin, Facebook, and namely, Twitter. -
Treat Your Customer Like You Would Treat Your Best Friend
4/21/11Continue Reading"What a ridiculous concept," you may be thinking after reading the title of this post. But is it so ridiculous? In today's hyper-connected, consumer-powered world, people demand a stronger relationship with the brands that they interact with. And it recently occurred to me that the same rules that govern your relationship with your 'best friends' can also be applied to the relationship you have with your best customers. (Obviously, you're going to have to humor me a bit on this one.)
Customers Want You To Know Who They Are - It's true, today, customers expect to be considered as individual people, and don't want to be mass marketed to. They expect an offer to refer to something they are interested in, and won't be too happy if they receive an offer that has nothing to do with their past spending behavior. "You should have known better (Insert Brand Here)!" It works the same way with your best friend. I expect my best friend to know me enough that my birthday present has some personal value (concert tickets to Hootie and the Blowfish as opposed to Nickelback - you know I won't like that!)
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Quaero's InsightIQ Blog: American Business Award Finalist for 2010
6/22/10Continue Reading
We are thrilled to announce that Quaero is a 2010 American Business Awards Finalist in the category of Website/Blog. Quaero's blog, InsightIQ, has been recognized for excellence in this category. The American Business Awards were created to honor the achievements and positive contributions of organizations and business people worldwide so we are honored to have been named a finalist.Thank you to our bloggers, our readers and congratulations to all 2010 American Business Award Finalists and Winners!
