Blog: Dave Raffaele

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Google Buzz Case Study - Find Your Own Aha! Moment

Feb 15 2010

Google Buzz LogoBuzz, Google's first true venture into the social media ecosystem has the feel of something familiar but also brings something very new that is loaded with potential. Though I am not going to walk through the in's and out's of what Buzz is (others have that covered), I will share something that happened to me while using it the other day that ultimately was my Google Buzz Aha! Moment. What happened was not planned. I didn't have to figure out how to do it. I just did it...without thinking....like a real, seamless, on-line conversation should be. 

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Interesting Video on the Social Media Revolution

Nov 2 2009

In searching for some statistics on social media to support a separate idea, I came across this interesting link:

Statistics show social media is bigger than you think

The blogger has compiled an impressive collection of statistics pointing out the staggering growth of social media in recent years.  I believe some of these figures have been carefully "interpreted" by the author to help build his argument; however, he has linked back to his sources adding a level of credibility of the information.  The evidence makes the case that social media is not a fad, but a fundamental shift in how we communicate and consume information.  I think it's hard to deny this, and the implications of this change are particularly interesting to marketers.  Marketers should apply careful thought and consideration to these media trends when planning future initiatives and roadmaps.

To read more insights on social media, be sure to check out two of Quaero's resident experts:

Dave Raffaele

Michele BB

 

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