Blog: Customer Engagement

Showing blogs: 1–3 of 3

Customer Data Management with "Big Data" - Part 1

Dec 6 2011

Customer Data Management (CDM), also known as Customer Data Integration (CDI), is foundational for a Customer Intelligence (CI) or Customer Engagement (CE) system.  CDM is rooted in the principles of Master Data Management (MDM), which includes the following:

  • Acquisition and ingestion of multiple, disparate sources, both online and offline, of customer and prospect data
  • Change Data Capture (CDC)
  • Data cleansing, parsing and standardization
  • Entity Modeling
  • Entity relationship & hierarchy management

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Let's Get Engaged!

Mar 11 2010

Many of the senior marketers I talk with are worried because they feel like they are losing control over their customers. They are right to be worried; but let's be clear, the "control" they felt they possessed was largely an illusion. Consumers of the past essentially were sitting targets for a brand's outbound communications, but that situation has changed dramatically.

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Marketing's New Frontier - Customer Engagement

Sep 25 2009

We believe marketing's boundaries have been significantly extended.   Marketing can no longer recommend "best offer to the best channel at the best time" and then do a back-end analysis to see what worked.   Successful marketers today must seamlessly integrate with the actual customer interaction... with the channel being an instrumental determinant of how marketing succeeds.  

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