Blog: Content Direct

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Monetizing Online Content

Jul 10 2009

Online content providers have always been challenged to find new ways to increase brand traffic, monetize their content and lure advertisers.  And while we are still in the midst of a recession, the news for online content providers is not all bad.  In fact, Forrester Research estimates that US online consumers will spend $4.7B on entertainment content in 2009 alone (Who Pays for Online Content, by Sarah Rotman Epps).

Figuring out the monetization model and actually executing it can be difficult, though.  Should you adopt a "free-mium" model, one in which willing consumers subscribe to premium content while others receive the base service and are subject to ads?  What about a pay-as-you-go model?  Or an advertiser-subsidized model?   Each is difficult to implement on its own, but applying more than one model to support the needs of a varied audience can be highly complex and costly. 

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