Blog: CMO

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The Customer Ecosystem - a focus for CMOs

Dec 17 2009

Naras and I are in the process of writing a book chapter for a project called Masters in Marketing.  Focused on strategic brand management, the book largely provides guidance for marketers looking to understand how to strengthen their brand in an increasingly complex and interconnected world.  We've been tasked with writing about the "focus of the CMO"...and as you'll come to see, we go slightly against the grain; while brand matters, the customer and his/her ecosystem matter more.

Below is the start of our work.  I'll publish more pieces as it evolves, but I certainly welcome your input as we build out this chapter.

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