Blog: CEA
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Use Analytics for Good, Not Evil...
5/2/12Continue Reading...or, what I learned at Forrester's Customer Intelligence Forum this year.
I'm sure by now you've seen the New York Times piece on Target and the power of analytics; you know, the one that describes how the mega retailer knew a 16-year-old girl was
pregnant - and sent her targeted offers related to all things baby - before her father even knew? Or perhaps you saw Stephen Colbert's take on the subject?Finished with the piece? Then stay for a moment and let's focus on the warning for marketers offered by this entertaining, but still alarming article: customer analytics can be a slippery slope. Sure, customer data can be mined sixteen ways to Sunday to deliver rich insights that predict what people will buy and when, thus helping marketers deliver relevant, timely offers that grow customer value. That's what Target did quite well. But does it start to border on Big Brother? Consumers believe it does.
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2012 Super Bowl Ads that Nailed Customer Engagement
2/16/12Continue Reading
The Super Bowl may be the one time of year viewers are as eager to watch the commercials as they are the show...well, at least the halftime show. As always, we marketers tuned in to weigh in on how this year's pack of advertisers managed the most expensive real estate on television. During the 2012 Super Bowl, advertisers delighted with many of its usual ploys (celebrities, endorsements and sex appeal), as with H&M's provocative ad featuring David Beckham. There were also rave-winning new concepts, such as the Honda's rendition of "Ferris Bueller's Day Off". But while campaigns may win applause for recruiting the biggest celebrities or most daring scripts, which brands merely flashed their cash, and which truly engaged customers? -
Customer Engagement Video: Data & Data Services
6/1/11Continue ReadingIn this installment of the Customer Engagement (CEA) Video Series, Quaero experts Matt Austin and Lisa Sousa discuss the impact of customer engagement on one of Quaero's core capabilities: Data & Data Services.
They touch on a number of important topics, including: the importance of having a strong data strategy, the process of collecting accurate and relevant data, and some of the challenges that they have seen in the marketplace. Watch the full video below and let us know what you think!
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The Customer Engagement Agency: CEA Video Series
5/13/11Continue ReadingIn this video, Naras Eechambadi, SVP and GM of Quaero, discusses the concept of the Customer Engagement Agency. What is Customer Engagement all about and what is the impact it can have on your business? Specifically, Naras focuses on the rapidly evolving world of marketing innovation and how it has changed the way that we are able to conduct business. The multi-channel environment, the shift in balance between companies and customers - the challenges are very complex.
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Customer Engagement Agency - the Video
7/22/10Continue ReadingThere has been a lot of buzz about customer engagement agencies (CEAs) and the role they'll play helping companies address marketing challenges. But what is a customer engagement agency and what capabilities does a firm need to have to call itself one? We've put together this short flash video to share our thoughts on the topic.
