Blog: Affinium Campaign
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3.0 Reusability in Unica 7.5 – How to leverage Contact History
5/4/09Continue ReadingWhen many of our clients think of contact history, they think of reporting. Contact history is a table often joined to when creating marketing reports. Contact history provides the mailed-base for historical campaigns, and as such, it feeds reports that measure lift, response rates and other metrics. In this issue, I will talk about the reusability of contact history in Unica version 7.5. Below, we will explore how contact history may be deployed in order to actually extend your investment in Unica's Affinium Campaign.
"How do you marry Unica's campaign metadata with other customer information once you have implemented Unica's Affinium Campaign?"
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2.0 Reusability in Unica 7.5 – Really Reusable Offers
4/2/09Continue ReadingSo just when you thought you knew what you were talking about, someone gives you a requirement for reusable offers in Unica version 7.5. Do you know how to make offers reusable in Unica? I asked some Unica representatives this very question, "What happens to an offer in Unica 7.5 once you assign it to a cell? Can you change the offer description?" Go ahead and take a shot yourself at this question. If your knowledge of Unica is pretty good, go ahead and try and answer the question. Here is the question again,
"What happens to an offer in Unica 7.5 once you assign it to a cell? Can you change the offer description?"
