Blog: Adobe
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Thoughts: Adobe's acquistion of Omniture
Sep 18 2009
In the past few years, we've seen marketing technologies market grow and shift to comprise these four major application areas:
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Web content management
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Online Analytics/Digital Marketing
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Enterprise Marketing Management
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Customer Relationship Management
The recent acquisition of Omniture by Adobe looks to be the first step toward industry consolidation of Web content management and online analytics.
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