Blog Posts By: Ashwini Nayak

On a recent project, I was involved with running data validation tests to ensure that each constituent in the marketing database is accurate.  The tests were designed to validate that each record has correct contact information, relationships to dependents, products, etc.  In that effort, we took a holistic approach to testing the data; we validated information in the database, validated the output of campaigns, mail file quality checks, etc.

When it comes to deciding between implementing a CRM solution in-house or partnering with a provider for delivery, you'll want to be confident about the availability of your application and have a robust monitoring process.  At CSG's Quaero, monitoring is an integral component of the Operations processes and is standard across all clients.  

When it comes to "What" and "How" to monitor, things can be daunting.  Consider these four categories to simplify the process: