Blog Posts By: Inder Singh
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Do you Down Sell?
Sep 4 2009
Recently, during a company presentation at CSG's Quaero, a senior director talked briefly about down selling. We often hear about cross-selling and up-selling but very seldom do organizations talk about down selling. So, what is it and why is it relevant to marketing professionals?
There are two ways to think about it. Downselling could mean that you:
