Blog Posts By: Dave Addeo

As with many things in business, there are stages of adoption that many companies face in diversifying their marketing mix. The process is not only relevant from a strictly technological perspective, but also in your choice of message delivery medium, channels, and so on. The adoption process has been studied and scrutinized to identify 5 major groups.

Part1: Goodbye multiple copies of flowcharts!

For my next few entries, I plan to take a high level approach to discussing and comparing the new features of Affinium Campaign Interact 7.5 and how they improve upon some of the pain points of previous releases. Along the way, I intend to bring some insight into the migration process highlighting any "gotchas" for anyone familiar with the 6.x platform and thinking about making the leap to the next major release.

For this post, I really wanted to bring up a topic that may be obvious to some, but a distant thought for others: consistent, unified messaging across all channels.

In today's market, it seems like there’s a new interactive channel or medium popping up every year from advanced web targeting to SMS to social media. However, many companies are not embracing the new touchpoints and in turn fail to deliver a consistent message to each and every channel that they utilize.

Just like Momma used to say, (data) cleanliness is next to Godliness. Well, not quite, but you get the point...this will make sense by the time we get to the end here.

One weekend not too long ago, I found myself enjoying one of the first sunny days in a while and as I was wrapping up the yard work I wandered out to the mailbox to check the daily delivery of bills and credit card offers...that's when the clouds rolled in again.