InsightIQ Blog
Marketing Data Mart Trends - Three Essential Links
Jun 12 2009
- eBay's Two Enormous Data Warehouses (DBMS2) -- Data volumes continue to increase. Collecting tens and even hundreds of terabytes is not uncommon. Marketers now have access to more data than ever.
- Vertica Cloud Edition (Vertica) -- What if you could build a multi-terabyte marketing data mart without purchasing any hardware? Vertica's cloud offering opens new possibilities to companies willing to experiment.
- Trends in Data Warehousing for the Second Half of 2008 (Lou Agosta) -- A little bit dated, but still relevant. Expect to hear more about column-oriented databases, data warehouse appliances, and open-source software.
Leave Your Comment Comments
Jul 15 2009
Why would one want to build a multi-terabyte marketing data mart, even w/o hardware, when you could just use Acxiom?
Jul 17 2009
Service providers like Acxiom are very good at providing a very well defined set of marketing capabilities; however, they tend to lack in flexibility and analytical power. Once a company's marketing needs become more sophisticated, they soon realize that they need to build their own marketing data mart.
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