Social Media Marketing - Three Essential Links
As a user of social media applications I am not particularly interested in receiving unsolicited marketing messages, but it is just a matter of time before tools like Twitter, Friendfeed, and Facebook become inundated by all types of marketing communications that claim to be non-intrusive, personalized, and highly relevant.
Before you ruin the social media experience for me and other potential customers, consider the possibility that social media should not be treated as simply another outbound channel. It should instead be nurtured as an incredibly effective way to find out what people actually think about your product and/or company.
Check the three links below for great examples of effective use of social media as an "early warning system for brands and companies:"
- Comcast's Twitter Man (BusinessWeek) -- Resolving customer complaints 140 characters at a time
- Your company's customer service rocks (Twitter) -- Enter your company name to find out if your company's customer service rocks
- How-To: Search the Social Web - Ultimate Toolkit (IIG) -- Comprehensive list of web sites and tools that will help you monitor what people are saying about you