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May 5 2009

Do you currently subscribe to MarketIQ, the Quaero e-newsletter?  If so, then you know that our semi-monthly publication boasts an unusual format: all of the content is tied to a central theme, and although the main article is authored by a Quaero thought leader, the remainder of the content is generated by external experts and you, the reader.

Last month, we launched a "versioned" issue of the e-newsletter targeted at our pharmaceutical and healthcare clients.  InsightRx features content focused on the challenges marketers in the pharma & healthcare industries face as they strive to build better, more profitable relationships with consumers and healthcare providers (HCPs).  And, this is only the start. We intend to publish more industry-specific versions to generate greater interest and increase relevance.

If you are a regular reader of MarketIQ or a new reader of InsightRx, I'd love to hear your thoughts.  What do you like about the e-newsletter?  What could we change to make it more worthwhile?  Are there any topics of interest you'd like to see in an upcoming publication?  Feel free to add your comments below or email me directly at mbb@csgsystems.com.

If you haven't subscribed yet, but would like to be added to our mailing list, click here.

And look for our next MarketIQ issue, "Reporting from Forrester's Marketing Forum 2009: Using the Economy To Catalyze Marketing Change".

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