InsightIQ Blog

How to Track Down a Moving Target

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Apr 21 2009

It's a fact that bringing on new customers is a very expensive and time consuming proposition. It makes sense, then, to invest in the ability to track down and retain your best customers, no matter where they may go. 

Consumers on the move (over 40 million Americans per year), complete a Change of Address card at their local US Post Office.  Those cards are compiled and published to licensed full-service providers (such as CSG's Quaero) in a database with 160 million other American consumers who have moved in the past 48 months and changed their addresses.  Our clients have access to all that rich address information when CSG Quaero runs their customer or prospect database through NCOA (National Change of Address) and can find out which of their customers are on the move.

There are many benefits to tracking down moving customers, not the least of which is to offer continuation of communication and service no matter where they live.  If it's possible to stay in touch with your valued customers, you will be more likely to build a lifetime relationship because of the loyalty you are creating.

During these tough economic times, NCOA helps you...

  • Know your mail pieces are reaching the intended audience, thereby increasing the possibility of uninterrupted service or conversations.
  • Reconnect with newly moved customers, which will probably increase your web site traffic and open up more options for communication.
  • Save printing/mailer costs by reducing waste and undeliverable mail pieces.
  • Prevent re-mailing since address corrections are applied BEFORE you mail.
  • Speed up the actual delivery of mail because NCOA standardizes addresses.
  • Receive important first class mail discounts

There's no reason to lose touch with your target audience as they move, and the first step is to use National Change of Address (NCOA).  Don't lose those valuable relationships.

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