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Future of Direct Mail Marketing

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Apr 13 2009

Based on recent studies profiled in eMarketer, 2008 would be the first year in decades in which spending and volume have decreased for direct mail; and moreover, 2009 is expected to see a decline of 8% in spending. A big part of the decline is due to the current tough economic conditions for the financial industry. However, this should not be a surprise to anyone, and in fact, is very much in line with the belief that analytics and customer knowledge should drive direct mail marketing. In the next few years:

  • Direct mail will become more targeted with Customer Intelligence
  • Mass marketing will get less and less important
  • Growth in Digital media with email and Search will spur further erosion in direct mail

Organizations are looking to decrease the $ spend and volume in direct mail by being targeted and more relevant. The article also touches on newer tactics in direct mail where marketers are shifting to lower-volume, more targeted and higher-value campaigns and mass marketing is becoming more irrelevant.

Direct mail marketing is still a highly relevant medium and will continue to evolve and be a viable medium for marketing.  Click here to read the full article.

 

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Apr 13 2009

mypostcardprinting.com said:

Very informative post. Thanks for sharing the future trends of marketing plans.

Apr 27 2009

Anders blogger in direct mail said:

Your blog is very interesting. Being a newbie in this business area I can learn a lot from your experience. I do realize that the marketing tools today have to be chosen very carefully since they all cost money and you actually have to come up with a cost/benefit analysis for each tool before making the right choice. It is very time consuming but necessary and the big question is will a client pay for this? My answer will be a NO since we right now have a financial turmoil as never seen before, so funds are very short. A DM campaign takes a lot of research and planning, and most importantly a definition of the target group again a very tough exercise.

Oct 27 2009

Kirkwooddirect.com said:

Your topic is really interesting. I also support your view.
Bacically Direct mail services company that provides effective end-to-end direct mail services including data, printing, lettershop, fulfillment, and presort mail services and thanks to you for dicussing about the future trend of direct mail.

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