Facebook: Corporate Page Ideas for the New Year
As the new year begins, you've probably been thinking about your market
ing initiatives. Social media should certainly be one of your objectives. Facebook remains the most popular platform and is worthy of some attention. Of course staying social and engaged from a B2B perspective is a challenge all of its own. As you think about the content and communications you have put out on your company’s Facebook page over the last year, keep an open mind and review some tips. You might rethink some of your strategies or even get a few new ideas:
Content
- Business
Let’s be honest. Your Facebook page is there for your business needs, so you should be consistent about work-related content that goes out. There is no right or wrong answer for what you can put out there. E-books, public webinars, blogs, and company publications are all great examples.
- Social
You should also keep in mind that Facebook is a social network. What do people use it for? They use it to stay connected with friends and family. They update others about what is going on with their lives, share pictures, and play games. The great thing is that your company is made up of real people and there are plenty of social updates you can make that promote your company in a personal way.
Try sharing pictures of social events at work. Images of your office or any charity events that your company participates in are also great ideas. Think of anything meaningful that your company is a part of and take a picture of it! It’s that simple and can have a great impact on the social message you put out.
Finding a balance of promoting your company while keeping things casual and social can be tricky. The best thing you can do is try out new and different ideas and evaluate the response you get. Also be sure to develop a consistent process that everyone knows and adhere's to. This process can be different depending on your industry, company personality, and other factors.
Engagement
Think about fans of your Facebook page. If they’re potential customers and employees, chances are that they have friends in the business or with similar interests. If you’re doing a good job of engaging your current fans, there is the potential to get their friends interested as well.
But sometimes there is no need to overthink it. A simple and effective way to promote engagement is to simply ask people to like your Facebook page. Those who are fans of your company will have no problem with this request and will have a convenient channel for staying up-to-date with your company.
Contests
Who doesn’t love contests? There are so many ways to customize a contest to fit your brand and get the results you’re looking for. Include prizes for more interest. Ask participants to refer friends to your page. There is no limit to what you can do. Holding a contest is easy and can get a lot more interest than other activities because of the fun and competition it offers. Facebook also has a very easy and free survey tool that you can use for simple questions to your fans. Just make sure you comply with Facebook rules if you are planning on including prizes.
Videos
Videos go hand in hand with images. They’re interesting and engaging and draw people in more than plain text. Videos are a great option for B2B companies because they can be business-related yet still have the all-important human factor. It’s a fresh change from written documents for presenting information. Try recording a video of an informative presentation you have within the company that can be shared publicly. If you’re in for a bit more planning, a humorous video recorded around the office can go a long way too.
This is by no means a comprehensive list. Some of these suggestions are common sense, while others might encourage you to think in new directions. The most important thing to remember when it comes to social media and marketing is to stay true to your brand and to be consistent. If you regularly update Facebook and remember to show the fun, personal side of your business from time to time, the likes will start coming in. B2B and social aren’t easy to conquer, so keep trying new things and figure out what works best for your business and the customers you’d like to attract.
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