InsightIQ Blog
Three links about the future of decision making
Mar 19 2009
- What People Want (and How to Predict It) (MIT Sloan Management Review) – Companies now have unprecedented access to data and technology for informed decision making. Can they beat Will Smith’s track record at choosing films that deliver $120 million or more?
- Behavioral Economics and Marketing (Dan Ariely) - Behavioral economics, which attempts to explain consumer behavior not covered by standard economic theory, may have profound implications for marketing decision makers.
- In Hard Times, Fear Can Impair Decision-Making (Gregory Berns) – Understanding how people make decisions in an atmosphere of fear may be crucial to figuring out how to market in a tough economic environment.
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From Razvan George Diaconu: Very good article. Useful information. Thanks
From Bill Connolly: Hi Naras, Like you said, the movement yesterday speaks very highly of our country's…
From Naras Eechambadi: Bill, I agree with you. It looks like Congress took a bunch of campaign money from the…